found via @Bcast_Md on Tumblr
full original post:
I was absolutely floored when I saw this. I’ve seen many lists of early television stations but never one accompanied with logos, station ID cards, and test patterns.
Yes, this is an amazing piece of history as this shows old call letters, stations that used to be on different channels, and even major cities that still did not have a TV station at the dawn of 1951. However, what gets me the most about this is how the ones shown with an ID card all have different, unique designs.
As a former member of the media, I strongly believe one of the big shames of the past 30 years in television (and radio) is how most stations have given up on showing any signs of being truly connected to their city. Logos, graphics packages, websites, and even accents (or, more accurately, the lack of accents) are the same from town to town. They all feel like they can’t spare even 10 seconds of break time to truly say in a manner that really makes people feel it, "Hey, we’re your station!"
There’s a lot of reasons TV branding is so boring now. Consolidation and money have a lot to do with it but lack of imagination is a big part of it, too. Yet, these stations continue to wring their hands over losing so many viewers to Netflix and listeners to Pandora.
It’s too bad today’s media executives refuse to learn from broadcasting history. The great successes in television and radio were the result of taking chances and making sure they were connecting to local audiences.
Can regaining some of the lost audience be as simple as having logos and IDs that don’t look the same as everybody else’s? It’s by no means the whole answer but is sure would be a good start. After all, in this time when even the smallest of markets is filled with people that can do such amazing things with both still and moving graphics, we should be able to do better at tickling viewers’ eyes with something other than just slapping a number rendered in a flabby font next to a tired network logo.