"Universal" was the main trade name used by Landers, Frary & Clark of New Britain, Connecticut, a company that could trace its history back to 1822. After much success and growth especially in the post-World War II era, a series of outside investors began taking away local control of the company. With the focus shifted onto "return on investment" instead of products and employees, the death spiral was quick. In 1965, the company was bought by and absorbed into General Electric. However, according to Wikipedia, "Some of the non-electric kitchenware assets were acquired from GE in 1984 by Universal Housewares, Inc./Universal Trading, Inc., who still market ‘Universal’ meat grinders and coffee mills."

As for this advertisement’s headline…KoHoSo is guilty as charged.