The Hiway of Today and Tomorrow!

Ocean Hiway map cover - 1958

Ocean Hiway map cover – 1958
Scan credit: humberama on Flickr
Creative Commons - Attribution-NonCommercial 2.0 Generic - CC BY-NC 2.0
Found via the Car Ads group pool

The Ocean Highway (spelled "Hiway" on the map above) was unusual for a couple of reasons. First, with very few exceptions, the old "auto trail" promotional associations had gone away many years previously, most not long after the introduction of the U.S. Numbered Highway System. Second, unlike the other U.S. Highways and certainly the Interstate Highway System which had just begun construction two years before this map was published, the Ocean Highway was an intentionally slow and indirect route meant for pleasure and relaxation.

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